MEM19040A
Create and manufacture jewellery or object design prototypes for the mass market

This unit of competency covers the skills and knowledge required to apply creative and technical processes to develop jewellery or object designs for the mass market. It includes the development and testing of a prototype and evaluation of product viability.

Application

This unit applies to designers who are responsible for creating and manufacturing jewellery or object design prototypes.

The unit applies to the analysis of commercial market opportunities and development of a design and production brief leading to development of one-off, limited edition, series and mass produced jewellery or objects.


Prerequisites

Not applicable.


Elements and Performance Criteria

1

Define and evaluate mass market opportunities

1.1

Define difference between one-off, limited edition, series and mass produced products and the benefits and opportunities for jewellery and object designs

1.2

Identify commercial and design objectives of the client or workplace

1.3

Analyse commercial jewellery and object markets and current and emerging product trends and technologies

1.4

Conduct market research to inform development of design directions

2

Determine suitable jewellery or object manufacturing processes

2.1

Identify in-house manufacturing capabilities available for producing designs and determine the strengths and weaknesses of this form of jewellery or object production

2.2

Identify external manufacturing resources and suppliers available for producing designs and determine their strengths and weaknesses

2.3

Estimate costing impacts of internal and external production suppliers on the overall design costs

3

Develop jewellery or object design concepts

3.1

Apply information from market and production analysis to development of commercial product ideas

3.2

Consult with appropriate personnel to analyse and refine ideas and develop a design brief

3.3

Test design brief with appropriate personnel and confirm specifications for product development

3.4

Develop jewellery or object design concepts and solutions in accordance with design brief and determine required manufacturing processes

4

Specify design production requirements

4.1

Document design and production specifications

4.2

Identify target audience, market position and objectives for jewellery or object

4.3

Prepare costing estimates

4.4

Develop and present product proposal to test viability and confirm design specifications

4.5

Develop work plan for design production

5

Prepare design prototype

5.1

Plan for the production of jewellery or object design prototype

5.2

Prepare materials and equipment for development

5.3

Produce jewellery or object design prototype in accordance with design specifications

5.4

Evaluate production and design results against design brief, costings, marketing objectives and specifications

5.5

Make adjustments to concept, specifications or production processes to improve result

5.6

Finalise design and production specifications

6

Document and present design solution

6.1

Prepare documentation and drawings of design solution to clearly demonstrate jewellery or object features and specifications

6.2

Present design solution prototype to relevant personnel and seek feedback

6.3

Evaluate design process and outcomes to determine success in meeting design objectives

Required Skills

Required knowledge includes:

supply chain management

outsourcing arrangements

cost-benefit analysis methods

research resources and techniques for investigating design information

elements and principles of design as they relate to design of jewellery and objects

jewellery designs (e.g. shanks, settings styles, shoulders and decorative finishes)

working properties of jewellery materials

methods of production for jewellery and objects

design resources

brainstorming and other idea generation techniques for research/idea development

elements and principles of design, including form, harmony and line

design considerations

drawing media and their functions/applications, including paper, watercolours and pastels/inks/pencils

drawing tools and their functions/applications, including stencils and rubbers

design documentation

form drawing development

options available for drawing presentation

enhancement techniques

types of working drawings and their uses

the interrelation between technical and design drawings

hazard and control measures associated with preparing jewellery designs

safe work practices

Required skills include:

interpreting and clarifying a design brief

identifying and collecting information necessary to create design concepts

drawing

conducting market research

identifying features and benefits of design solutions

selecting production processes

developing and refining ideas

applying principles and elements of design

reading and interpreting information on specifications, design documentation, illustrations, design drawings and other applicable source documents

identifying purpose and needs, including design considerations, item end use, proportions and desired features, and available materials

checking and clarifying information

documenting and maintaining design process, features and design development notes

producing basic form drawings that accurately reflect design concept

using drawing and/or rendering techniques appropriately

undertaking numerical operations, geometry and calculations within the scope of the unit

carrying out work according to occupational health and safety (OHS) practices

Evidence Required

Overview of assessment

A person who demonstrates competency in this unit must be able to apply a range of creative processes to develop and refine design concepts that meet commercial objectives.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessors must be satisfied that the candidate can competently and consistently:

implement OHS workplace procedures and practices

analyse jewellery and object markets to identify commercial opportunities

develop a design brief and determine key parameters

apply creative processes to develop, refine and test design concepts

apply knowledge of materials and production processes to jewellery and object design

produce design prototypes

prepare and present design concepts to appeal to the specific needs of the intended audience

evaluate success of design in meeting design brief and commercial objectives.

Context of and specific resources for assessment

Assessment may occur on the job or in an appropriately simulated environment. Access is required to real or appropriately simulated situations, including work areas, materials and equipment, and to information on workplace practices and OHS practices.

Where applicable, reasonable adjustment must be made to work environments and training situations to accommodate ethnicity, age, gender, demographics and disability.

Access must be provided to appropriate learning and/or assessment support when required. Where applicable, physical resources should include equipment modified for people with disabilities.

Method of assessment

Assessment must satisfy the endorsed Assessment Guidelines of the MEM05 Metal and Engineering Training Package.

Assessment methods must confirm consistency and accuracy of performance (over time and in a range of workplace relevant contexts) together with application of underpinning knowledge.

Assessment methods must be by direct observation of tasks and include questioning on underpinning knowledge to ensure its correct interpretation and application.

Assessment may be applied under project-related conditions (real or simulated) and require evidence of process.

Assessment must confirm a reasonable inference that competency is able not only to be satisfied under the particular circumstance, but is able to be transferred to other circumstances.

Assessment may be in conjunction with assessment of other units of competency where required.

Guidance information for assessment

Assessment processes and techniques must be culturally appropriate and appropriate to the language and literacy capacity of the candidate and the work being performed.


Range Statement

Manufacturing processes

Manufacturing processes may include, but are not limited to:

centrifugal casting

spinning

engraving

electroplating

laser cutting

die forming

Appropriate personnel

Appropriate personnel may include:

supervisor

manager

trainer

mentor

teacher

team member

Market research

Market research may include:

analysis of target market characteristics

sample testing

discussions with retailers and suppliers

discussions with staff and management

review of media portrayals

review of jewellery or object shows

review of current pricing strategies and price points of products

Design documents

Design documents may include:

sketches

illustrations

concept drawings

working drawings

technical data

supporting information

specifications

production plans

Costings

Costings may include:

labour

overheads

materials

tooling

equipment

outsourcing


Sectors

Jewellery and horological


Employability Skills

This unit contains employability skills.


Licensing Information

Not applicable.